Adderall

BrainCells, a new company based in San Diego, is testing several drugs that will give you a super-powerful, enhanced memory (and maybe other cognitive properties too) by growing more neurons in your head.

SO far no one is demanding that asterisks be attached to Nobels, Pulitzers or Lasker awards. Government agents have not been raiding anthropology departments, riffling book bags, testing professors’ urine. And if there are illicit trainers on campuses, shady tutors with wraparound sunglasses and ties to basement labs in Italy, no one has exposed them.

Forget sports doping. The next frontier is brain doping. As Major League Baseball struggles to rid itself of performance-enhancing drugs, people in a range of other fields are reaching for a variety of prescription pills to enhance what counts most in modern life.